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Sustainable Packaging Done Right

Category

Media Coverage

Company

AeroFlexx

Date

November 22, 2022

Press Contact

press@innventure.com

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Estimates say that around 36% of all plastics produced in the world are used for plastic packaging. While several alternatives to plastic packaging have been proposed, few have the inexpensive and durable properties that have made plastic packaging dominant in the industry.

AeroFlexx has created an innovative and game-changing new plastic packaging for liquids that immediately offers significantly more sustainable benefits to any brand that adopts it. Because brands no longer need to choose between rigid or flexible packaging, they can improve the total cost of brand ownership and enhance the overall consumer experience with novel features, all while accelerating or exceeding their sustainability goals upon adoption.

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AeroFlexx is consumer-friendly

AeroFlexx packaging is beloved by consumers because it is quite simple to use. Consumers simply tear off the top tab and then squeeze to dispense. No scissors or other tools are required to open the packaging, and thanks to the packaging’s intuitive and innovative design, consumers don’t have to worry about small and difficult-to-remove seals or plastic overwraps.

One of the most innovative factors of the AeroFlexx technology is its self-sealing valve. Once a consumer opens the packaging by removing the top tab, they expose the self-sealing valve that allows them to dispense the precise amount of the contents they desire. Even if the packaging is turned upside down or falls to the ground, the self-sealing valve ensures no leakage occurs, resulting in less waste and more money saved.

Traditional bottles can sometimes be frustrating to use — for example, the cap dispenser might get clogged, or it could be a hassle to get those last few drops out of a bottle. “The design of AeroFlexx packaging eliminates consumer frustration,” explains Andrew Meyer, CEO of AeroFlexx. “Once a consumers tears open the Pak, they just need to grab and squeeze it to dispense, with the unique value design preventing any unwanted excess from escaping.”

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Shipping is easier with AeroFlexx

Shipping liquids in traditional rigid bottles can prove challenging, no matter how well-cushioned they are by packing materials. However, the flexibility of the packaging and the airframe technology AeroFlexx provides allows their packaging to be spill-free and virtually unbreakable. The AeroFlexx Pak is hermetically sealed when shipped, preventing tampering or leaks. The flexible design, along with the air frame, provides the robustness to survive movements along the supply chain. As a result, distributors do not have to worry about issuing refunds for goods arriving damaged, as the design is a safeguard against waste.

The fact that the packaging is so impermeable also means that there is no extra packaging needed. Gone are the days of wasteful and environmentally-destructive bubble wrap, air pillows, shrink sleeves, induction seals, and packing peanuts. Now, the seller can just insert the AeroFlexx packaging into the box and ship the package. Businesses can also expect significant cost savings not only because of the lessened supplies needed, but because they can ship more in a single shipment.

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AeroFlexx offers design benefits

The flexible, slim packaging AeroFlexx has created ensures that no excess plastic is used in its manufacturing, giving it a sleek, eye-catching appearance. “Whether you are trying to sell the product on shelves in brick-and-mortar stores or marketing it via photos online, the AeroFlexx packaging can help you sell your product as upscale and eco-friendly,” Meyer asserts. “With 43% of US consumers saying that the environmental impact affects their purchasing decisions, it is more important than ever that companies make environmentally sound decisions.”

For businesses, another benefit of AeroFlexx packaging is its ability to be customized with its design. AeroFlexx offers edge-to-edge artwork with no label limitations, which very few packaging solutions provide. This capability is exciting for brands because it allows them total control over their image.

Additionally, the fact that AeroFlexx is not made with expensive-to-change molds gives an added advantage of customization without the high cost that often comes with it. And, of course, AeroFlexx packaging comes in several different sizes and shapes to meet the specific needs of the business they are created for.

“At AeroFlexx, we like to say we think outside the bottle,” says Meyer. Traditional plastic packaging is rigid — both in terms of its physical form and the customization features it offers. Companies looking to positively impact the environment while also progressing their brand image should look to AeroFlexx packaging as an exciting new opportunity to get noticed by consumers while simultaneously accelerating their sustainability goals.

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